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This web site states the following, "We take great pride in the quality and workmanship of our merchandise and want you to be completely satisfied with your purchase from B2C Jewels." We noticed that the web site said " B2C Jewels offers free shipping on all orders within the United States." It also said " No sales tax will be charged on your order except in NY state. For your peace of mind, all B2C Jewels items are covered by a 1-year warranty. We are committed to serving our customers not only for a sale, but during a lifetime." The header had loose diamonds as the highest ranking optimized keyword. It is followed by gia certified loose diamonds, engagement rings, and diamond engagement rings which isn't as ranked as highly as loose diamonds. The next words assessmentonline.adc.uk.com uses is diamond jewelry. buy jewelry was included and could not be viewed by web engines.